Run and optimise LinkedIn Ads and Google Ads campaigns to drive qualified leads. Develop and execute A/B and multivariate tests across ad creatives, messaging, and landing pages. Test, scale, and refine campaigns for maximum ROI. Conduct keyword and audience research to refine targeting. Track, report, and optimise based on performance metrics. Collaborate with sales and marketing colleagues to align campaigns with commercial goals.
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Assist in the development and execution of email marketing initiatives; build, test, and deploy email campaigns, including automated flows. Update creative briefs for asset requests and monitor ClickUp and JIRA tickets. Conduct proofing to ensure all campaigns are error-free prior to launch, and track and report campaign performance on a weekly basis for stakeholders.
Youβll architect campaigns, flows, and automations that reach the right people at the right time, delivering information and inspiring action as the Email Marketing Manager. Youβll bring technical rigor, a marketerβs intuition, and a knack for optimization to help us build the most effective lifecycle marketing engine in digital health.
We are seeking an experienced and highly autonomous Senior Marketing Manager with deep expertise in email marketing to join our growing team. This role is ideal for someone who thrives in a fast-paced startup environment, has SaaS marketing experience, and knows how to build, execute, and optimize high-performing campaigns that drive measurable results.